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we're here to help you be the best version of 'you,' every day.

We've all been there: You're running late. You're stressed out. You just need to get out the door.

You reach for that perfect necklace to complete your look and it is a tangled mess — which you have neither the time, nor the patience, to deal with. Guaranteed to end in frustration — or even worse, a broken piece of jewelry — this small issue can quickly change the tone of your day.

Lasso founder Colleen Chinlund understands this struggle all too well. As a busy mother, wife, and professional, she knows that time is precious and can't be wasted! The concept of Lasso came to her while on her way to a much-needed vacation, reflecting on the effort it took to get packed and out the door.

colleen chinlund, lasso founder

Wanting to help protect cherished valuables and prevent the time-wasting effort of untangling chains, she made it her mission to find a real solution to end this common frustration. 

Helping others conquer their day without worry or hassle became her motivation, and the potential to make a meaningful impact, however small, made it worth the challenge. Lasso enables you to wear your favorite pieces of jewelry, wherever you are, without the stress of damage or tangles.

Whether on display at home, in your gym bag, or on its way around the world, Lasso takes the stress out of getting dressed.